Full course description
Ever wondered why certain ads capture your attention instantly—or how a well-crafted social media campaign can redefine a brand’s image? In this hands-on digital marketing course, you’ll explore the fast-changing world of online marketing and learn how brands use social media, influencer partnerships, digital ads, email marketing, and artificial intelligence to connect with today’s audiences.
Through real-world case studies and interactive projects, you’ll create your own digital campaigns while learning the essentials of video editing, graphic design, and content strategy. You’ll see how AI tools are transforming marketing—from predictive analytics and personalized recommendations to automated ad optimization and content generation. You will gain practical experience applying them to real-world marketing challenges.
By the end of the course, you’ll understand how to combine creativity with data-driven insights to build campaigns that engage, convert, and inspire. This course is ideal for students curious about the evolving digital landscape, aspiring entrepreneurs, or anyone interested in how AI and innovation are shaping the future of marketing.
This is an in-person course that meets daily Monday-Friday in Fairfax, 9AM – 4PM ET. Tuition covers materials, meals (lunch/snacks), and transportation to any off-site excursions. There will be no Friday Field Trip on 07/03 due to the holiday.
Refund Policy: Registrants are eligible for a refund until 60 days from the program start. Please note that a $150 administrative fee will be retained to cover the costs associated with application review and the admissions process. No refunds will be available after 60 days from the program start. To cancel your registration and request a refund, please contact inspire.northern@virginia.edu.